Brand identity — 2026
FISWWAG
A brand system for a federation of informal waste workers — built to be understood, printed and used by everyone.
The project
FISWWAG needed more than a logo. It needed a system that could travel from a national letterhead to a member's ID card without losing its voice — and that could hold its own in rooms where informal workers are too often unseen.
I built the identity around a raised-hands symbol and a confident green palette, then developed a 16-page guide covering the mark, clearspace, Inter typography, colour, letterhead, business cards, ID cards and mockups. The result looks institutional without feeling distant.
The full guide
Sixteen pages, page by page.
The complete FISWWAG brand guide — mark, clearspace, typography, colour, stationery and the applications that carry the identity into the field.
Click any page to open it at full size.
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