Brand Strategy
FISWWAG
A national identity and 16-page brand guide for the federation of informal waste workers — designed to be understood, printed and used in the field.
Overview
FISWWAG needed more than a logo. It needed a system that could travel from a national letterhead to a member's ID card without losing its voice — and that could hold its own in rooms where informal workers are too often unseen.
I built the identity around a raised-hands symbol and a confident green palette, then developed a 16-page guide covering the mark, clearspace, Inter typography, colour, letterhead, business cards, ID cards and mockups. The result looks institutional without feeling distant.
The complete guide is reproduced below, page by page.
Sixteen pages, page by page.
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